using GoogleApi.Configuration;
using GoogleApi.Models;
using Microsoft.Extensions.Options;

using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V22.Services;
using Google.Ads.GoogleAds.V22.Common;
using Google.Ads.GoogleAds.V22.Enums;
using Google.Ads.GoogleAds.V22.Resources;

namespace GoogleApi.Services;

using GAdsServices = global::Google.Ads.GoogleAds.Services;

/// <summary>
/// Generates keyword-level forecast metrics via Google Ads KeywordPlanIdeaService.
/// Used by the wizard to show estimated performance before campaign creation.
///
/// EnableRealApi=false → emulated estimates based on budget + keyword count.
/// EnableRealApi=true  → calls GenerateKeywordForecastMetrics.
/// </summary>
public sealed class KeywordForecastService
{
    private readonly GoogleAdsConfig _config;
    private readonly GoogleAdsClientFactory _clientFactory;
    private readonly ILogger<KeywordForecastService> _logger;

    public KeywordForecastService(
        IOptions<GoogleAdsConfig> config,
        GoogleAdsClientFactory clientFactory,
        ILogger<KeywordForecastService> logger)
    {
        _config = config.Value;
        _clientFactory = clientFactory;
        _logger = logger;
    }

    public async Task<KeywordForecastResponse> ForecastAsync(
        KeywordForecastPayload payload,
        GoogleAdsContext context,
        CancellationToken ct)
    {
        if (payload.Keywords.Count == 0)
        {
            _logger.LogWarning("[KeywordForecast] No keywords provided");
            return EmptyForecast();
        }

        if (_clientFactory.IsRealApiEnabled)
        {
            try
            {
                return await ForecastRealAsync(payload, context, ct);
            }
            catch (Exception ex)
            {
                _logger.LogError(ex, "[KeywordForecast] Real API failed, falling back to emulated");
                return ForecastEmulated(payload);
            }
        }

        return ForecastEmulated(payload);
    }

    // ================================================================
    // Real API: GenerateKeywordForecastMetrics
    // ================================================================

    private async Task<KeywordForecastResponse> ForecastRealAsync(
        KeywordForecastPayload payload,
        GoogleAdsContext context,
        CancellationToken ct)
    {
        _logger.LogInformation(
            "[KeywordForecast] Real API | Keywords={Count} Budget={Budget} Geos={Geos}",
            payload.Keywords.Count, payload.MonthlyBudget, payload.GeoTargetIds.Count);

        var client = _clientFactory.CreateClient(context);
        var service = client.GetService(GAdsServices.V22.KeywordPlanIdeaService);

        // Build campaign to forecast
        var campaign = new CampaignToForecast
        {
            KeywordPlanNetwork = KeywordPlanNetworkEnum.Types.KeywordPlanNetwork.GoogleSearch
        };

        // Geo targets
        foreach (var geoId in payload.GeoTargetIds)
        {
            campaign.GeoModifiers.Add(new CriterionBidModifier
            {
                GeoTargetConstant = GeoTargetConstantName.Format(geoId.ToString())
            });
        }

        // Ad group with keywords (cap at 20 for sanity)
        var adGroup = new ForecastAdGroup();
        foreach (var keyword in payload.Keywords.Take(20))
        {
            adGroup.BiddableKeywords.Add(new BiddableKeyword
            {
                MaxCpcBidMicros = 2_000_000, // $2.00 default bid for simulation
                Keyword = new KeywordInfo
                {
                    Text = keyword,
                    MatchType = KeywordMatchTypeEnum.Types.KeywordMatchType.Broad
                }
            });
        }
        campaign.AdGroups.Add(adGroup);

        var request = new GenerateKeywordForecastMetricsRequest
        {
            Campaign = campaign,
            ForecastPeriod = new DateRange
            {
                StartDate = DateTime.UtcNow.ToString("yyyy-MM-dd"),
                EndDate = DateTime.UtcNow.AddDays(payload.ForecastDays).ToString("yyyy-MM-dd")
            },
            CustomerId = context.CustomerId
        };

        var response = await service.GenerateKeywordForecastMetricsAsync(request);
        var m = response.CampaignForecastMetrics;

        // V22 SDK returns non-nullable primitives (0 when no data)
        var impressions = m.Impressions;
        var clicks = m.Clicks;
        var costMicros = m.CostMicros;
        var conversions = m.Conversions;
        var avgCpcMicros = m.AverageCpcMicros;

        var cost = costMicros / 1_000_000m;
        var avgCpc = avgCpcMicros / 1_000_000m;
        var ctr = impressions > 0 ? clicks / impressions : 0;
        var avgCpm = impressions > 0 ? (cost / (decimal)impressions) * 1000m : 0;
        var cpa = conversions > 0 ? cost / (decimal)conversions : (decimal?)null;

        _logger.LogInformation(
            "[KeywordForecast] Real result | Imp={Imp} Clicks={Clicks} Cost={Cost}",
            impressions, clicks, cost);

        return new KeywordForecastResponse
        {
            Provider = "google",
            Monthly = new ForecastEstimates
            {
                Impressions = impressions,
                Clicks = clicks,
                Cost = cost,
                Conversions = conversions
            },
            Metrics = new ForecastMetrics
            {
                AvgCpc = avgCpc,
                AvgCpm = avgCpm,
                Ctr = ctr,
                EstimatedCpa = cpa
            },
            Confidence = "medium",
            DataSource = "keywordForecast"
        };
    }

    // ================================================================
    // Emulated: budget-proportional estimates with realistic variance
    // ================================================================

    private KeywordForecastResponse ForecastEmulated(KeywordForecastPayload payload)
    {
        _logger.LogInformation(
            "[KeywordForecast] Emulated | Keywords={Count} Budget={Budget}",
            payload.Keywords.Count, payload.MonthlyBudget);

        // Realistic Search ranges for SMB tier
        var keywordFactor = Math.Min(payload.Keywords.Count, 20) / 20.0;
        var baseCpc = 2.50m - (decimal)(keywordFactor * 1.20); // $1.30 – $2.50

        var budget = payload.MonthlyBudget;
        var clicks = budget > 0 ? (double)(budget / baseCpc) : 0;
        var impressions = clicks / 0.045;       // ~4.5% CTR
        var conversions = clicks * 0.035;        // ~3.5% conv rate
        var ctr = impressions > 0 ? clicks / impressions : 0;
        var cpm = impressions > 0 ? (double)(budget / (decimal)impressions) * 1000 : 0;
        var cpa = conversions > 0 ? (decimal?)(budget / (decimal)conversions) : null;

        // Seeded variance (±15%) — same inputs → same output, but not canned-looking
        var rng = new Random((int)(budget * 100) + payload.Keywords.Count);
        var v = 0.85 + (rng.NextDouble() * 0.30);

        return new KeywordForecastResponse
        {
            Provider = "google",
            Monthly = new ForecastEstimates
            {
                Impressions = Math.Round(impressions * v),
                Clicks = Math.Round(clicks * v),
                Cost = Math.Round(budget * (decimal)v, 2),
                Conversions = Math.Round(conversions * v, 1)
            },
            Metrics = new ForecastMetrics
            {
                AvgCpc = Math.Round(baseCpc, 2),
                AvgCpm = Math.Round((decimal)cpm, 2),
                Ctr = Math.Round(ctr, 4),
                EstimatedCpa = cpa.HasValue ? Math.Round(cpa.Value, 2) : null
            },
            Confidence = "low",
            DataSource = "emulated"
        };
    }

    private static KeywordForecastResponse EmptyForecast() => new()
    {
        Provider = "google",
        Confidence = "none",
        DataSource = "none"
    };
}