using System.Text;
using System.Text.Json;
using Creative.Configuration;
using Creative.Models;
using Microsoft.Extensions.Options;

namespace Creative.Services;

/// <summary>
/// Generates Google Ads text assets (headlines + descriptions).
/// Uses OpenAI API when enabled, emulated data otherwise.
/// 
/// Google Ads specs:
///   Headlines: max 30 characters, up to 15 per RSA
///   Descriptions: max 90 characters, up to 4 per RSA
/// </summary>
public class CopyGeneratorService
{
    private const int MaxHeadlineChars = 30;
    private const int MaxDescriptionChars = 90;

    private readonly CreativeConfig _config;
    private readonly IHttpClientFactory _httpFactory;
    private readonly ILogger<CopyGeneratorService> _logger;

    public CopyGeneratorService(
        IOptions<CreativeConfig> config,
        IHttpClientFactory httpFactory,
        ILogger<CopyGeneratorService> logger)
    {
        _config = config.Value;
        _httpFactory = httpFactory;
        _logger = logger;
    }

    /// <summary>
    /// Generate text assets from analyzed URL content.
    /// Returns validated headlines and descriptions.
    /// </summary>
    public async Task<(List<TextAsset> Headlines, List<TextAsset> Descriptions, string Source)>
        GenerateAsync(UrlAnalysis analysis, CancellationToken ct)
    {
        if (!_config.EnableRealApi || string.IsNullOrWhiteSpace(_config.OpenAiApiKey))
            return EmulateGeneration(analysis);

        return await GenerateRealAsync(analysis, ct);
    }

    #region Real Implementation (OpenAI)

    private async Task<(List<TextAsset>, List<TextAsset>, string)> GenerateRealAsync(
        UrlAnalysis analysis, CancellationToken ct)
    {
        _logger.LogInformation("[CopyGen] Calling OpenAI for {Url}", analysis.Url);

        var prompt = BuildPrompt(analysis);

        var client = _httpFactory.CreateClient();
        client.Timeout = TimeSpan.FromSeconds(_config.OpenAiTimeoutSeconds);
        client.DefaultRequestHeaders.Add("Authorization", $"Bearer {_config.OpenAiApiKey}");

        var requestBody = new
        {
            model = _config.OpenAiModel,
            max_tokens = _config.OpenAiMaxTokens,
            messages = new[]
            {
                new
                {
                    role = "system",
                    content = "You are an expert Google Ads copywriter. " +
                              "Return ONLY valid JSON with no markdown formatting. " +
                              "Follow character limits exactly."
                },
                new { role = "user", content = prompt }
            }
        };

        var json = JsonSerializer.Serialize(requestBody);
        using var content = new StringContent(json, Encoding.UTF8, "application/json");
        using var response = await client.PostAsync("https://api.openai.com/v1/chat/completions", content, ct);

        if (!response.IsSuccessStatusCode)
        {
            var errorBody = await response.Content.ReadAsStringAsync(ct);
            _logger.LogError("[CopyGen] OpenAI returned {Status}: {Body}", response.StatusCode, errorBody);
            throw new InvalidOperationException($"OpenAI API returned {response.StatusCode}");
        }

        var responseJson = await response.Content.ReadAsStringAsync(ct);
        return ParseOpenAiResponse(responseJson);
    }

    private static string BuildPrompt(UrlAnalysis analysis)
    {
        var sb = new StringBuilder();
        sb.AppendLine("Generate Google Ads copy for this business.");
        sb.AppendLine();
        sb.AppendLine($"URL: {analysis.Url}");
        sb.AppendLine($"Title: {analysis.Title}");
        sb.AppendLine($"Description: {analysis.MetaDescription}");

        if (analysis.Headings.Count > 0)
            sb.AppendLine($"Headings: {string.Join(", ", analysis.Headings)}");

        if (!string.IsNullOrWhiteSpace(analysis.BodySnippet))
            sb.AppendLine($"Content: {analysis.BodySnippet}");

        sb.AppendLine();
        sb.AppendLine("Requirements:");
        sb.AppendLine("- 10 headlines, each MAXIMUM 30 characters");
        sb.AppendLine("- 4 descriptions, each MAXIMUM 90 characters");
        sb.AppendLine("- Headlines should be punchy and action-oriented");
        sb.AppendLine("- Descriptions should expand on value and include a call to action");
        sb.AppendLine("- Do NOT use excessive punctuation or ALL CAPS");
        sb.AppendLine();
        sb.AppendLine("Return JSON only, no markdown:");
        sb.AppendLine("""{"headlines":["..."],"descriptions":["..."]}""");

        return sb.ToString();
    }

    private (List<TextAsset>, List<TextAsset>, string) ParseOpenAiResponse(string responseJson)
    {
        using var doc = JsonDocument.Parse(responseJson);

        // Extract the content from OpenAI's response structure
        var messageContent = doc.RootElement
            .GetProperty("choices")[0]
            .GetProperty("message")
            .GetProperty("content")
            .GetString() ?? "{}";

        // Strip markdown fences if present
        messageContent = messageContent
            .Replace("```json", "")
            .Replace("```", "")
            .Trim();

        using var parsed = JsonDocument.Parse(messageContent);

        var headlines = new List<TextAsset>();
        var descriptions = new List<TextAsset>();

        if (parsed.RootElement.TryGetProperty("headlines", out var hArray))
        {
            foreach (var h in hArray.EnumerateArray())
            {
                var text = h.GetString() ?? "";
                headlines.Add(ValidateAsset("headline", text, MaxHeadlineChars));
            }
        }

        if (parsed.RootElement.TryGetProperty("descriptions", out var dArray))
        {
            foreach (var d in dArray.EnumerateArray())
            {
                var text = d.GetString() ?? "";
                descriptions.Add(ValidateAsset("description", text, MaxDescriptionChars));
            }
        }

        _logger.LogInformation("[CopyGen] OpenAI returned {H} headlines, {D} descriptions",
            headlines.Count, descriptions.Count);

        return (headlines, descriptions, "openai");
    }

    #endregion

    #region Emulated

    private (List<TextAsset>, List<TextAsset>, string) EmulateGeneration(UrlAnalysis analysis)
    {
        _logger.LogInformation("[CopyGen] Emulated generation for {Url}", analysis.Url);

        var businessName = analysis.Title?.Split('-', '|', '–')[0].Trim() ?? "Our Business";
        if (businessName.Length > 20) businessName = businessName[..20].Trim();

        var headlines = new List<string>
        {
            $"{businessName} Near You",
            $"Visit {businessName} Today",
            "Quality You Can Trust",
            "Get Started Today",
            "See Our Services",
            $"Discover {businessName}",
            "Book an Appointment",
            "Free Consultation",
            "Top-Rated Service",
            "Limited Time Offer"
        }
        .Select(h => ValidateAsset("headline", h, MaxHeadlineChars))
        .ToList();

        var descriptions = new List<string>
        {
            $"{businessName} delivers quality products and services. Visit us today and see the difference.",
            "Trusted by thousands of customers. Get a free quote and experience our commitment to excellence.",
            "Looking for reliable service? We offer competitive pricing and a satisfaction guarantee.",
            "Join our happy customers today. Professional service, fair prices, and results that speak."
        }
        .Select(d => ValidateAsset("description", d, MaxDescriptionChars))
        .ToList();

        return (headlines, descriptions, "emulated");
    }

    #endregion

    #region Validation

    /// <summary>
    /// Validate and truncate asset text to meet Google Ads character limits.
    /// </summary>
    private static TextAsset ValidateAsset(string type, string text, int maxChars)
    {
        text = text.Trim();

        // Truncate if over limit (shouldn't happen often with good prompts)
        if (text.Length > maxChars)
            text = text[..(maxChars - 1)].TrimEnd() + "…";

        return new TextAsset
        {
            Type = type,
            Text = text,
            CharCount = text.Length
        };
    }

    #endregion
}